Investment Strategies

Achieve Your Long-Term Financial Goals

Grow and Protect Philosophy

BakerAvenue believes that achieving long-term financial success demands an investment philosophy that grows and protects financial assets. To achieve this goal, a key pillar of our investment philosophy seeks to defend capital against severe down markets. Our process combines three primary investment disciplines, Technical, Macro, and Fundamental analyses, into one comprehensive view.

Our Process

Multiple points of view lead to a broader perspective.

In today’s complex financial world, with its hyperconnected markets, we believe relying on one singular investing point of view is narrow-minded. Yet, many managers still do. Our process blends three primary investment principles into a focused strategy: Technical, Macro, and Fundamental (TMF) Analysis.

By bringing all three perspectives together, we take a more thorough and prudent approach resulting in deeper insights for the long-term.


Macro Technical Fundamental

Technical Analysis
  • Relative Strength
  • Intermarket Analysis
  • Market Trends
  • Moving Averages
  • Support & Resistance Levels
  • Seasonal Patterns
Macro Analysis
  • Monetary Policy
  • Fiscal Policy
  • Interest Rate Analysis
  • Currency Moves
  • Geopolitical Issues
  • Business Cycle Analysis
  • Inflation Direction
  • Credit Cycle Analysis
Fundamental Analysis
  • Revenue & Cost Drivers
  • Competitive Analysis
  • Positioning
  • Identifiable Catalysts
  • Forecasts vs. Expectations
  • ESG Profile
  • Valuation
BakerAvenue IMC
  • Risk Exposure
  • Portfolio Characteristics
  • Thesis Challenges
  • New Securities Selection
Doug Couden
Doug Couden
Chief Investment Officer & Partner
King Lip
King Lip
Chief Strategist & Partner
Daniel Cassell
Daniel Cassell
Portfolio Manager
Nicholas McInnis
Nicholas McInnis
Senior Portfolio Analyst
James Hong
James Hong
Senior Portfolio Analyst
Bill Connor
Bill Connor
Wealth Advisor, Partner
Michael Tideman
Michael Tideman
Wealth Advisor, Director
Tanya Welch
Tanya Welch
Wealth Advisor, Partner

Investment Strategies

Dynamic Core

Seeks to provide broad market exposure across a number of different investment geographies, capitalizations and styles. The strategy’s tactical allocation approach uses macroeconomic, fundamental and technical factors to actively manage its holdings and overall risk profile. In severe down markets, the strategy may raise its cash weighting to preserve capital. The strategy is broadly diversified and invests primarily in stocks and ETFs to achieve its investment objective of long-term capital appreciation and risk diversification.

Potential Key Benefits:

  • Broad diversification across market geographies, capitalizations, and styles
  • Utilizes a tactical investment approach that focuses on the most effective technical, fundamental and macro inputs
  • Incorporates a long-term, risk-conscious approach designed to reduce volatility in periods of extreme market conditions

Q1/2023: Dynamic Core Strategy Factsheet

Blue Chip

Provides long-term capital appreciation with downside protection by investing in a diversified portfolio of high-quality Blue Chip stocks and ETFs in low-risk markets, and protecting principal in high-risk markets by moving to cash. The strategy proactively monitors long-term market trends to evaluate the risk/reward of having market exposure versus protecting capital.

Potential Key Benefits:

  • Focuses on large, high-quality and income-producing companies
  • Designed to minimize risk and maximize capital preservation in periods of extreme market volatility
  • Broad sector diversification and low turnover for tax efficiency
  • Ability to move to 100% cash in severe down markets
  • Strict and unemotional sell discipline using both technical and fundamental criteria

Q1/2023: Blue Chip Strategy Factsheet

Global Income

The goal is to deliver above-average market yields while maintaining below-average market volatility by investing in multiple asset classes of income-producing securities. The strategy employs a quantitative approach to opportunistically rotate between equity and fixed income securities in an attempt to protect capital.

Potential Key Benefits:

  • Seeks to provide above-average market yields in a low interest-rate environment
  • Potential for dividend growth over time by investing in companies that have historical track records of raising dividends
  • Greater potential for higher yield and diversification by investing in securities on a global basis
  • Tactical management seeks out timely opportunities between different income-producing asset classes
  • Prudent approach to protect capital in high-risk markets by rotating into high-quality bonds to provide a continuous income stream and to reduce portfolio volatility

Q1/2023: Global Income Strategy Factsheet

Impact Investing: ESG

Incorporates long-term capital appreciation with downside protection. By adding a socially responsible overlay to our investment approach, we seek to consider both financial return and social good. The strategy invests in a diversified portfolio of stocks and ETFs in low-risk markets, and protects principal in high-risk markets by moving to cash. The strategy proactively monitors long-term market trends to evaluate the risk/reward of having market exposure versus protecting capital.


View OnDemand Webinar: What is Impact Investing and How Has It Evolved?

Potential Key Benefits:

  • Invests in preeminent and financially-solid companies that allocate their resources with the goal of creating positive change in their communities and the world
  • Broad sector and industry diversification
  • A variety of internal and external analytical tools are used to isolate socially responsible and high-quality securities
  • Strict and unemotional sell discipline using both technical and fundamental criteria

Q1/2023: Impact Strategy Factsheet

See Why Impact Investing Is Trending

What Is Impact Investing and How to Get Started

Why 72% of Americans Are Interested in Impact Investing

Defining Impact Investing: How Has It Evolved?

Aligning Your Money With Your Values

How to Evaluate and Invest in ESG

Fashion: Seeking Sustainable Solutions

Tactical Fixed Income

Seeks to provide current income, capital appreciation and preservation by investing in a broadly diversified portfolio of bonds. The strategy employs a quantitative approach to opportunistically rotate between multiple bond sectors to adjust the portfolio through shifting interest rate and credit cycles.

Potential Key Benefits:

  • Capital preservation objective with overall high investment-grade portfolio quality
  • Ability to be hedged against US dollar weakness with exposure to international bonds denominated in foreign currencies
  • Tactical management of portfolio duration designed to manage interest-rate risk
  • Potential to be hedged against inflation with exposure to inflation-protected securities
  • Broad diversification across multiple bond asset classes and sectors

Q1/2023: Tactical Fixed Income Strategy Factsheet

All Cap

Seeks to aggressively grow capital by investing in fundamentally and technically strong stocks and ETFs across all market capitalizations. The strategy is active and tactical and may try to protect principal by allocating to cash in high risk markets. The strategy utilizes a fundamental and quantitative approach, supplemented by macroeconomic analysis, to select securities and protect capital.

Potential Key Benefits:

  • Actively managed with opportunistic positioning based on the output of our technical, fundamental and macro disciplines
  • Focused portfolio that seeks to tactically capitalize on market trends
  • All-cap style allows flexibility to find opportunities across all market capitalizations
  • Designed to minimize risk and maximize capital preservation in periods of extreme market volatility
  • Strict and unemotional sell discipline

Q1/2023: All Cap Strategy Factsheet

Concentrated Stock

Strives to maximize the value of an investor’s concentrated stock position using a multi-disciplinary approach. Depending on the investor’s unique goals and circumstances with the concentrated position, we attempt to customize a management plan that may include divestment and diversification, risk reduction through hedging, income production by the sale of options, and reduction of tax-exposure with estate planning and tax enhancement strategies.


Potential Key Benefits:

  • Reduction of volatility inherent with a single-stock concentration
  • Maximization of divestment value using in-depth fundamental and technical analysis
  • Reduced tax-exposure on divestment by employing active tax-loss harvesting and estate and tax-planning strategies
  • Cash flow income generation with the sale of stock and index options

CS Guide

The Complete Guide to Tax Strategies for ISOs and AMT Optimization

4 Critical Factors in Managing Concentrated Stock

Tax Analysis for Incentive Stock Options & AMT Management

Quick Guide to Tax Strategies for ISOs & AMT Optimization

Alternative Investments

Investing in alternative assets can help to improve risk-adjusted returns. In addition this type of investment provides access to a wide variety of public alternative investment vehicles, as well as some of the most sought-after hedge funds, private equity, venture capital, and private real estate managers. Our clients are able to invest alongside some of the largest institutional investors.

For Qualified Investors only.

Potential Key Benefits:

  • Portfolio diversification by decreasing dependence on traditional asset classes like equities and fixed income
  • Potential for lower market volatility in certain alternative investments
  • Optimize portfolio income and cash flow in certain alternative investments
  • Exposure to other investment opportunities not found in traditional equity and fixed income markets

Understanding Alternative Investments

REITs as an Investment Alternative

Should I Diversify My Investments with REITs?

Baker Avenue Asset Management, LP is neither an attorney nor accountant and no portion of the website content should be interpreted as legal, accounting or tax advice. Click here to view BakerAvenue’s full disclosures.

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