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Simon Baker

Chief Executive Officer

Simon Baker is the founder of BakerAvenue Asset Management and chairman of the investment committee. He oversees the investment process and leads the development of BakerAvenue’s strategies and services. He is also responsible for overseeing the firm’s wealth management clients.

Before launching BakerAvenue in 2004, Simon was a Managing Director at Bank of America Securities, Donaldson, Lufkin & Jenrette (DLJ) and Credit Suisse First Boston (CSFB). He is a cast member on the CNBC Half Time show ‘Fast Money’, Yahoo ‘Breakout’ and often quoted in the Wall Street Journal and other financial publications.

Simon is an active member of the Manhattan chapter of the Young Presidents Organization (YPO). Simon is sponsor/lecturer of Hartwick College ‘Baker/Simpson entrepreneurial leadership program’. Simon graduated cum laude with a B.A. in economics & French from Hartwick College, NY. Simon lives in both New York and San Francisco with his wife Emilie.

Simon Baker

Chief Executive Officer

On the personal side:

Simon is a native of Nottingham, England who originally came to the U.S. on a Division 1 soccer scholarship. His mother thought it would be a quick 4 years across the pond and then he’d return home. That was 20 years ago and she’s still waiting.

Simon still plays soccer on the weekends and recently learned how to kite surf. He sits on the board of the California Shakespeare Theater, as well as the advisory boards of Girls Incorporated of Alameda County and the Achieve Program. Through Achieve, Baker Ave gives full 4-year high school scholarships to 2 Oakland students from low-income families. Simon lives in New York with his wife Emilie.

Something you may not know about Simon:

While in college, Simon had a summer job in London covering Wimbledon for HBO. There was a lot of rain during the tournament that year, so HBO had to find ways to kill time on the live feed. During one rain delay, Simon performed a skit with Cris Collinsworth in which he challenged the famed sportscaster to a “slide off” down a muddy embankment. Cris accepted the challenge and jumped. Simon, the instigator, didn’t. His only response: “Those crazy Americans.”

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Jerry Luff

Chief Operating Officer

As Chief Operating Officer (COO), Jerry helps determine and execute on the strategic and day-to-day operations of the firm and is on our investment committee.

Prior to joining BakerAvenue, Jerry served as vice president in the Global Wealth Management group at Banc of America Investments. He was also an institutional advisor at both Bear Stearns and Morgan Stanley, where he provided fixed-income analysis and portfolio strategies to endowments, corporations, and municipalities such as General Motors, U.S. Steel, and the Regents of the University of California.

Jerry holds a B.A. in finance from The University of Texas at Arlington and an M.B.A. in finance from Fordham University.

Jerry Luff

Chief Operating Officer

On the personal side:

Jerry is husband to Alison and Dad to daughters Christina and Katie. His recreational interests include skiing, boating, and motorsports. Jerry may have been a racecar driver in a past life. In this life, however, his time behind the wheel is spent shuttling his children around.

Jerry is active in his church and community. He is a Special Olympics coach and a member of the fundraising committee for Giant Steps Therapeutic Equestrian Center, an innovative nonprofit program for people with disabilities and other special needs. Jerry also led a project to fund and build a computer lab for Old First Reach, an afterschool mentoring program for inner-city youth.

Something you may not know about Jerry:

Jerry originally wanted to be an architect. He decided to attend the University of Texas at Arlington because of its strong architecture program, but soon after beginning his studies he realized that his true calling was finance. He quickly transferred to the school of business and the rest is history. But Jerry still finds ways to indulge his passion for architecture and design, including a number of interior and landscape design projects at his own residence. More recently, Jerry has been experimenting with spot and arc welding. After mastering a few more techniques, he plans to weld a metal sculpture for the garden—assuming he gets his wife Alison's approval.

Rick Mordesovich, CIMA®, CWS® personal
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Rick Mordesovich, CIMA®, CWS®

Managing Director, Wealth Advisory Team

Rick has over 23 years of executive experience advising wealthy individuals and families. Coordinating a team approach to his clients’ wealth management needs, Rick focuses on advising clients on the myriad areas under the wealth management umbrella such as estate planning, retirement planning, tax planning and investment management. In addition, Rick is passionate about incorporating his clients’ values into the process of planning for their future as he believes that a portfolio can indeed, “do good and do well.”

Rick began his wealth management career in 1993 at Dean Witter Reynolds. He was a managing director at Banc of America Securities where he met and worked with Simon Baker, founder and CEO of BakerAvenue. Rick was a frequent speaker covering topics from “Micro Finance Funds Make a Return: Investing for Social Impact” to “Financial Planning for Same-Sex Couples” at select wealth management forums such as Fidelity client events, Wisdom 2.0 and Google . He has also published white papers including “Questions and Answers on Value-Based Planning”. Rick is a member of Wisdom 2.0, TED GLOBAL and TEDx. In addition, he was Co-Chair of TRIBUTE, the annual San Francisco AIDS Foundation gala and is a past board member of Friends of the Children San Francisco and Academy of Friends.

Rick Mordesovich, CIMA®, CWS®

Managing Director, Wealth Advisory Team

On the personal side:

Rick is committed to building sustainable business relationships rooted in integrity. He frequently writes and speaks on the topics of values-based financial planning and socially responsible investing. He is a member of the Silicon Valley Microfinance Network (SVMN). Rick has also served on the boards of the Academy of Friends, a nonprofit organization that raises money to combat HIV and AIDS, and Friends of the Children San Francisco, a program for disadvantaged inner-city youth.

Rick volunteers as a neighborhood organizer for Friends of the Urban Forest, a non-profit organization dedicated to creating a greener San Francisco through tree planting and community involvement. He is also active in his community as a traffic and safety leader. Rick is an avid amateur photographer, a passion that’s been reinforced by his extensive international travels. He is pursuing a Master of Fine Arts in photography at the Academy of Art University, San Francisco.

Something you may not know about Rick:

Rick once had a guest spot on the hit TV show Desperate Housewives. The episode “One More Kiss” opens with Rick kissing a woman at a party at Bree Van de Kamp’s home. This was his 3 seconds of fame.

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Brent Johnson, CWS®

Managing Director, Wealth Advisory Team

Brent Johnson brings over a decade of wealth management experience to his position as managing director at BakerAvenue. He specializes in creating comprehensive, customized wealth management strategies for the individual portfolios of high-net-worth clients. He also has extensive experience in equity block trades, 10b5-1 restricted stock plans, private placements, and venture capital stock distributions. Brent’s clients include Fortune 500 executives, wealthy families, technology entrepreneurs, and senior partners in venture capital and private equity firms.

Before joining BakerAvenue, Brent spent 9 years with Credit Suisse as vice president in their private client group. Prior to that, he was with Donaldson, Lufkin & Jenrette (DLJ) in New York City before moving within the firm to San Francisco. He joined Credit Suisse in the fall of 2000 when the bank purchased DLJ. Earlier in his career, Brent was a senior financial auditor for Philip Morris Management Company in New York City. In addition to performing audits at the company's headquarters, he worked on projects for Philip Morris subsidiaries in Germany, Hong Kong, and Richmond, Virginia.

Brent played on the junior varsity basketball team at the University of Kansas before transferring to Rockhurst College in Kansas City, where he graduated with a dual degree in economics and global studies. He received his M.B.A. from Thunderbird School of Global Management.

Brent Johnson, CWS®

Managing Director, Wealth Advisory Team

On the personal side:

Brent is originally from Sutherland, Nebraska. After stints in his home state, Kansas, Arizona, and New York City, he finally found his home in San Francisco.

In a small twist of fate, Brent met his wife, Mary, while hanging out with CEO Simon Baker. After some encouragement from Simon, Brent got up the nerve to talk to her. They’ve been together ever since. They welcomed their son, Moses, into the family in August 2008. When he’s not working, Brent enjoys golf, traveling, history, and reading. He’s also a big Cornhuskers football and Jayhawks basketball fan.

Something you may not know about Brent:

In 1999, Brent hiked the "Camino de Santiago", an ancient pilgrimage route that crosses Europe and ends in Northwest Spain. He started his trek in the French Pyrenees mountains, just across the border from Pamplona, Spain. After walking 20 miles a day for 26 days, he arrived at the cathedral in Santiago de Compostela. Brent says the whole experience is beautiful in its simplicity: "All you do is get up in the morning and start walking." While he learned a lot on the trip, the one area where he truly became an expert was on blisters. He hopes to put this expertise to good use someday on a repeat of the trip with his son, Moses.

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Scott Stephens, CWS®

Managing Director, Wealth Advisory Team

Scott is a Managing Director and Certified Wealth Strategist (CWS®) located at our Dallas, TX office. With over 20 years of investment experience, his primary focus is working with high-net worth clients around portfolio construction and diversification, income planning and client communication. Scott’s client relationships are primarily in Texas, Louisiana, Oklahoma, New Mexico and Colorado.

Before joining BakerAvenue, Scott was employed by Fidelity Investments for over 12 years. In his last role at Fidelity, he was Vice President for the Wealth Advisory Solutions program working with 40 different Registered Investment Advisor firms across Texas and Florida. Prior to that, he was a Senior Investment Consultant in the Portfolio Advisory Services in both Boston and Dallas locations. Scott holds a B.A. in Marketing from Assumption College.

Scott Stephens, CWS®

Managing Director, Wealth Advisory Team

On the personal side:

Scott is originally from Southborough, Massachusetts. In 2001, he relocated to Dallas, TX for Fidelity Investments on the pretense that he'd be moving again soon. Then he met his wife Beth, and his mother’s worst nightmare came true: he officially became a Texan. Scott and Beth live in Southlake, TX with their 9 year old son Owen and 5 year old daughter Liv. He enjoys weekly pick-up basketball games, old-fashioned home cooking, boating and his new passion, volunteer coaching for local youth sports.

Something you may not know about Scott:

Since Scott was 7 years old, he has been involved in competitive athletics of some sort. He excelled in basketball and football in both high school and college. In 2010, he volunteered to coach both sports in his home town of Southlake, TX. Recently his flag football team went 10-0 and took the town championship. He enjoys fostering his team's competitive spirit (win or lose) in a supportive environment and firmly believes that it creates the foundation for future discipline, success and team work.

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Tanya Welch, CFA, CFP®

Managing Director, Wealth Advisory Team

Tanya works with the firm’s wealth management clients and serves on the financial planning committee. She has a passion for helping clients dream big and translating their goals into tangible planning and investment strategies. She strives to receive the ultimate compliment from all of her clients, to be their trusted advisor. By fully integrating all aspects of wealth management, she has been creating customized strategies on behalf of individuals and institutions for over nine years.

Prior to joining BakerAvenue, Tanya was the Director of Wealth Management for Polaris Wealth Advisers. In addition to advising some of the wealthiest clients at the firm, she was responsible for overseeing the vision, training, and execution of the wealth management team. Prior to this, Tanya began her career in the financial services industry with UBS where she worked as a Financial Advisor. Tanya graduated from the Wharton School, University of Pennsylvania, with a B.S. in Economics. She is a Certified Financial Planner® (CFP) and Chartered Financial Analyst (CFA) charterholder. She is also an active member of both the Financial Planning Association of San Francisco and CFA Society of San Francisco.

Tanya Welch, CFA, CFP®

Managing Director, Wealth Advisory Team

On the personal side:

Tanya is a native of Northern California but has sampled life in the Midwest, East Coast, Europe, and Africa. After exploring the world, she decided to call the bay area home. She grew up as an athlete, competing in volleyball and golf. She also earned every badge as a Girl Scout and can still build a teepee fire to this day. She loves to dance Argentine tango, garden, and is both an avid cook and baker. She enjoys hosting dinner parties for friends who willingly act as guinea pigs for new recipes. She has even taken cake decorating classes and loves to customize desserts for special occasions.

Something you may not know about Tanya:

Tanya is an adventurous foodie and loves to find ways to support local farms in addition to foraging mushrooms in the wild. She has picked porcinis, chanterelles, hedgehogs, black trumpets, and many more wild mushrooms.

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Bill Connor, CFA, CFP®, CWS®

Managing Director, Wealth Advisory Team

Bill Connor has 17 years of investment management and financial planning experience. Bill has a diversified skill set with a focus on risk management, investment analysis and retirement income planning. He works with clients to create comprehensive, customized strategies that allow them to meet their financial planning goals. In addition, Bill has a focus on Socially Responsible Investing (SRI) also known as Impact investing. Bill works in the New York office serving the needs of affluent domestic and international families.

Prior to joining BakerAvenue, Bill was a managing director at a hedge fund and investment management firm. Bill began his career working with private clients providing wealth management solutions for affluent individuals. Bill advises clients on prudent asset management, income generation strategies and overall financial planning.

Bill holds multiple professional designations including the Chartered Financial Analyst (CFA), the Certified Financial Planner® (CFP®) and Certified Wealth Strategist (CWS®) designations. Bill is a member of the New York Society of Security Analysts (NYSSA) where he is active on the Sustainable Investment Committee. In addition, he is member at the Financial Planning Association (FPA). Bill graduated from James Madison University with a double major in Finance and Computer Information Systems. Post-graduation, Bill completed Georgetown University’s financial planning program earning a Certificate of Financial Planning.

Bill Connor, CFA, CFP®, CWS®

Managing Director, Wealth Advisory Team

On the personal side:

Bill lives in New York City with his wife of 10 years, Ymirsy and son Liam. Bill and Ymirsy met through mutual friends who, unbeknownst to either Bill or Ymirsy, were secretly plotting for them to meet. The rest is history. Bill enjoys exercise and sports seeing as he grew up playing football, basketball and soccer. Though his football cleats have been hung up, you can still find Bill playing basketball at various courts in NYC. Bill is a rabid NY Giants fan – a passion he inherited from his father. Most Sundays during the fall you can find Bill watching the Giants, much to Ymirsy's chagrin. Bill and Ymirsy travel regularly to Ymirsy’s native Venezuela. They especially like to visit Venezuela when the thermometer drops in NYC so they can soak up every minute of the sunny beaches. While his Spanish is a work in progress, Bill can make a delicious arepa, the national dish of Venezuela.

Something you may not know about Bill:

Bill is a bit of a history buff, enjoying learning about different periods and geographic areas. His passion was recognized at a young age by the Sons of the American Revolution receiving an award as most outstanding history student in high school. He continues to engage this passion as a Young Friend at the New York Historical Society (NYHS). Those who know Bill best understand the apple didn’t fall far from the tree as his father has PhD in history and is a former university professor.

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Jared Johnson

Associate Director, Wealth Advisory Team

Jared Johnson has over a decade of wealth management experience with an expertise in servicing affluent clients. Jared specializes in customized portfolio management, retirement income planning, and trust services.

Prior to joining the BakerAvenue Dallas office, Jared served as a Private Client representative at TD Ameritrade where he focused on all aspects and of wealth management including trading strategies and risk management for high net worth clients. Jared began his career in the financial industry with Bank of America and as a Financial Advisor with Bank of America Investments.

Jared holds a B.A. from the University of North Dakota. He is currently pursuing his MBA and CFP® designation from the University of Dallas.

Jared Johnson

Associate Director, Wealth Advisory Team

On the personal side:

Jared was born and raised in a small town in Northwest North Dakota. At a young age, he started working at his family’s business, Johsnon Oil Co., with his father and grandfather. After high school and college in North Dakota, he wanted to experience a different part of the country, so he moved to Texas to start his career. Within in a year, he met his wife, Meg, and they made Texas home. Almost fifteen years later, the two “honorary Texans” couldn’t imagine life anywhere else.

Jared enjoys spending most of his free time with his 5 year old son, Charlie. Charlie has caught the hockey bug so on most weekends you can find the pair at the local rink working on their slap shot. When time permits, you can also find Jared taking in a round of golf or attending a local sporting event. Jared religiously follows his alma mater, the University of North Dakota, men’s hockey team. He has quite a collection of Fighting Sioux memorabilia, and even installed a special satellite dish at home to ensure that he never misses a game. He’s also an avid fan of the Texas Rangers, Dallas Cowboys, and Dallas Stars.

Something you may not know about Jared:

Jared, Meg, and Charlie own two horses and as a family, enjoy all things equestrian. Meg competes in the western sport of Reining, which takes up much of their weekends. Although Jared doesn’t compete, he considers himself an excellent groom and horse chauffer.

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Anh Bishop, JD

Associate Director, Trust & Planning

As an Associate Director specializing in Trust & Planning on the Wealth Advisory Team, Anh provides consultative services and customized client solutions in the areas of estate and tax planning, business succession, charitable giving, and asset protection. Anh firmly believes that a comprehensive plan is necessary for everyone – regardless of age or wealth – to protect an individual’s financial future and ensure the security of loved ones. In close collaboration with the client, Wealth Advisory team, and other professionals, Anh determines the client’s objectives, assesses whether existing documents are in line with identified goals, recommends alternative solutions, and analyzes retirement and survivor income projections for a complete strategy designed for an individual’s unique situation.

Prior to joining BakerAvenue, Anh served as Corporate Vice President at the Nautilus Group, a subsidiary of New York Life Insurance Company. She supported the company’s 200+ premier financial advisors and insurance agents to develop tax-efficient personal estate and business plans focused on advanced planning techniques for high net worth clients. Anh graduated from Texas A&M University with a B.S. in Computer Science. After working as a consultant for IBM, she earned her J.D. from Southern Methodist University’s Dedman School of Law and is a member of the State Bar of Texas.

Anh Bishop, JD

Associate Director, Trust & Planning

On the personal side:

Anh resides in Colleyville, Texas with her husband Lance and their three young, energetic children. While life can be incredibly hectic juggling her kids and all their activities, Anh makes time for family and friends, health and fitness, volunteering, and loves to read when she gets the chance. Anh and her family also spend a great deal of time at their cabin and ranch where they like to canoe, hike, fish, and enjoy the great outdoors.

Something you may not know about Anh:

Anh is a complete Anglophile. She spends an inordinate amount of time reading about the past and present English monarchy. Anh loves Jane Austen and aspires to one day write a Pride and Prejudice fanfiction story.

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Tom Piro, CFP®, AWMA®

Associate Director, Wealth Advisory Team

Tom has over fifteen years of experience in the Financial Services industry. He has a broad set of skills, and a passion for helping his clients achieve their goals. To do so, Tom has developed and refined process to deliver comprehensive, customized wealth management solutions for his portfolio of clients. Tom works in the San Francisco office, primarily serving affluent families, successful professionals and technologists.

Prior to joining BakerAvenue, Tom spent much of his career as a management consultant focused on the financial services industry. His area of specialization included retail banks, insurance companies, and investment banks.

Tom holds multiple professional designations, including Certified Financial Planner® and Accredited Wealth Management Advisor®. He graduated from Saint Mary’s College of California, with a B.S. in Finance and a minor in Accounting. Tom was also the recipient of the Brother Jerome Griffin Award for top achievement in the School of Economics and Business.

Tom Piro, CFP®, AWMA®

Associate Director, Wealth Advisory Team

On the personal side:

Tom has called the San Francisco Bay Area his home his entire life. During his working years, he had the opportunity to travel a number of great cities, but was always happy to return home to the Bay Area. During Tom’s free time, he can often be found at the local basketball courts, soccer fields or mountain bike trails. In fact, many of Tom’s friends have dubbed him a “professional, recreational athlete”. Tom is also an active member of The Olympic Club, SOMA Rotary Club, and is a 7th grade basketball coach.

Tom and his wife Anne met a few years ago and live just north of the Golden Gate bridge. On weekends, Tom and Anne can be found hiking Mt. Tam with their dog, Pete, or trying out a new recipe for dinner. Anne is a fantastic cook, while Tom is clearly the sous chef.

Something you may not know about Tom:

You wouldn’t know it by his last name, but Tom is an Irish citizen. The majority of Tom’s family is from the southern part of Ireland, County Cork. Tom spent a great amount time at his grandfather’s home during his youth. More recently, he worked on consulting projects just five miles from his ancestor’s small home town of Kinsale.

During Tom’s first trip to Ireland, he traveled to Blarney Castle and kissed the Blarney Stone, which according to legend, endows the kisser with “the gift of gab”. Tom has since gone on to kiss the Blarney Stone eight additional times over the years – just for good measure.

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Michael Dely

Wealth Advisory Associate, Trust & Planning

As a Wealth Advisory Associate on the Wealth Advisory Team, Michael works closely with his Managing Directors to build out comprehensive wealth management plans on behalf our clients. Working closely with CPAs and estate attorneys, Michael’s primary goal is to gain a thorough understanding of all the components that serve as building blocks for our MOSAIC planning approach. Trust documents, tax strategy, charitable giving opportunities and insurance all come into play in a plan that Michael and his team create. Michael takes great satisfaction in working alongside our clients to help them attain clarity, comfort and confidence while allowing clients the freedom to focus on what matters most.

Prior to joining BakerAvenue, Michael worked as an Operations Director for a boutique Wealth Management RIA firm, Haydel Biel & Associates. While at Haydel Biel, he was responsible for portfolio trading, performance reporting, and managing the CRM database and website. In addition, Michael assisted with the company’s investment newsletter and the structure of the financial models.

Michael graduated from California State University, Northridge with a Bachelor of Arts in Business Finance & Economics.

Michael Dely

Wealth Advisory Associate, Trust & Planning

On the personal side:

Michael is from Los Angeles, California where he competed heavily in sports until college. He is an avid baseball player who still enjoys getting out on the diamond when he has the opportunity. Michael is married to his wife Christina, who he met during college. He enjoys photography, visiting art galleries, going to sporting events and watching horse races. Unfortunately for our San Francisco natives, Michael is a Los Angeles Lakers and Dodgers fan. Though they are doing everything in their power to convert him, he has stubbornly kept his allegiance – much to their dismay.

Something you may not know about Michael:

Michael has a major fascination for alternative medicine. He has a conceived notion that most ailments and health conditions can be remedied through herbal solutions. Michael has read countless books and transcripts that distinguish the many functions and uses of various herbs and how they interact with the body. He has devised health plans for himself and his family, friends and co-workers. He is very passionate about this topic and greatly enjoys explaining it to others. One of Michael’s favorite quotes is "The art of healing comes from nature and not from the physician. Therefore, the physician must start from nature with an open mind." -Paracelsus

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Doug Couden, CFA

Chief Investment Officer

Doug Couden is the Chief Investment Officer (CIO) of BakerAvenue Asset Management. Doug is responsible for managing the portfolio team, leading the firm’s investment and research process and overall performance of the strategies.

Prior to joining BakerAvenue, Doug worked as the Director of Equities at Newfleet Asset Management LLC and Seneca Capital Management LLC in San Francisco. Doug has a proven history of performance (alpha) generation for a diverse client base and product set. His portfolio management and research experience covers all sectors and styles (growth to value). Doug has extensive experience in security modeling, industry forecasting, and valuation work. As the head of multiple investment teams, Doug has initiated and developed investment products, managed the transition of multiple asset managers and products, generated asset and client growth in a variety of products, and instituted robust internal research management processes. Before moving to San Francisco, Doug worked at PaineWebber, and then at UBS, in New York.

Doug graduated from Southern Methodist University with a B.A. in Finance. He is a Chartered Financial Analyst and member of the Security Analysts Society of San Francisco.

Doug is a contributor to CNBC and has been quoted on Bloomberg, in the Wall Street Journal and Financial Times, as well as other financial publications.

Doug Couden, CFA

Chief Investment Officer

On the personal side:

Doug hails from the great state of Tennessee. His southern roots keep him "down home", gentlemanly and well natured. Several years in New York gave him his competitive edge and forced him to trade in his Hush Puppies for dark suits and ties. His southern drawl is long gone, although it could be argued that at certain times of the day, it can still be heard. Doug is an avid water sportsman and outdoor enthusiast.

On sunny days you can find him paddling to the Golden Gate Bridge. Doug enjoys a competitive game of hoops and has a hard time turning down an invitation to play in basketball leagues around the City. He thinks he can still dunk.

Doug is active in his local community and supports multiple charities and foundations in the Bay Area with his wife Holly. He coaches his daughter's soccer and basketball teams and recently completed back-to-back undefeated seasons. Not that anyone’s counting.

Something you may not know about Doug:

Doug makes his own brand of deep dish pizza he affectionately calls the “The Dougie”. From dough to tomatoes, pepperoni to paprika and sausage to sage, Doug’s pie is a made from scratch weighs in at 6 lbs fully cooked. It won’t win any beauty contests, but they say it has never left a palate wanting. Best served with a splash of one’s favorite libation, Doug prefers a lively social setting to help devour the goods. While the recipe is proprietary, his view on the markets is not.

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King Lip, CFA, CFP®, CMT

Chief Strategist

King Lip is Chief Strategist (CS) at BakerAvenue and serves on the investment committee. As Chief Strategist King is responsible for managing, developing and communicating our investment strategies and thought leadership, both internally and externally.

Prior to joining BakerAvenue, King was a portfolio manager at Bingham, Osborn & Scarborough, LLC. He also served as the lead portfolio manager at the family office of a Forbes List ultra-high-net-worth individual. As an analyst at Donaldson, Lufkin & Jenrette and at Credit Suisse, King worked closely with CEO Simon Baker managing the firm’s All Cap Core strategy. King has been nominated as a Top 100 Independent Wealth Advisor in Barron’s magazine and the San Francisco Business Times. He was also named as one of the Top 10 Rising Stars of ETF investing in 2012 by ETF Report, a leading publication on ETF investing. His analysis has been featured in leading financial publications such as Better Investing, Consumer Reports, MarketWatch, and Bloomberg. King is also a regular commentator on CNBC.

King graduated from the University of California at Berkeley, Haas School of Business with a B.A. in economics and a B.S. in business administration. He also earned an M.S. in banking and financial services management from Boston University. In addition to being a Chartered Market Technician (CMT), King is a Certified Financial Planner (CFP) and a Chartered Financial Analyst (CFA) charterholder, one of only 11 professionals globally who holds all three designations.

King Lip, CFA, CFP®, CMT

Chief Strategist

On the personal side:

When he’s away from the office, King enjoys teaching his border collie, Charley, new tricks and playing competitive golf. He has made 1 hole-in-one (so far). King serves on the board of directors of the John Susko Memorial Fund for Junior Golf, a San Francisco foundation that supports junior and high school golf and provides inner-city children access to the game. He also serves on the board of directors of the Lowell Alumni Association and advises on its endowment portfolio.

Something you may not know about King:

King spends most of his waking hours looking at stock charts and can recite the ticker symbols of nearly every company in the S&P 500. In any given year, he reviews close to 15,000 charts looking for the next winner.

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Daniel Cassell, CFA

Senior Portfolio Strategist, Investment Advisory Team

Dan is a Senior Portfolio Strategist at BakerAvenue and serves on the investment and financial planning committees. As a Portfolio Strategist, Dan is responsible for a whole host of duties surrounding investment strategies, implementations, tax and estate planning, as well as multigenerational/dynasty requisites that materialize across our client base. Dan is skilled at harmonizing each of these unique wealth management areas into a structured, cohesive plan that translates well to both advisors and clients.

Prior to joining BakerAvenue, Dan was a Portfolio Associate at Bingham, Osborn & Scarborough, LLC where he provided affluent individuals, families and institutions with comprehensive wealth management solutions based on their financial goals. These included investment strategies, cash management, charitable giving planning and retirement planning, as well as collaboration with external specialists (accountants, attorneys and insurance specialists) when prudent.

Dan graduated from Santa Clara University with a B.S. in Finance. While at Santa Clara, he served on the financial committee that oversaw part of the school’s endowment. He is a Chartered Financial Analyst (CFA) and member of the CFA Society of San Francisco. He currently serves as treasurer on the board of the San Francisco Ballet ENCORE! and volunteers with the Guardsmen of San Francisco.

Daniel Cassell, CFA

Senior Portfolio Strategist, Investment Advisory Team

On the personal side:

When away from the office, Dan enjoys spending as much time on the beach as possible in his Sport-Brella® Lounge Chair. When not on the beach, you might find him avoiding the sand on many golf courses in the Bay Area, particularly his local favorite spots, Presidio Golf Course and Golden Gate Golf Course. If you can’t find him there, he's likely at a local tennis court with friends somewhere in the City. If anyone wants to play, just let him know.

Something you may not know about Dan:

As much as Dan loves Hawaii, he is partial to the safer waters of Lake Tahoe. When he was 12 years old, he was boogie-boarding off the coast of Stinson Beach when his board was knocked strait up out of the water a couple of feet. He quickly swam to shore and shortly thereafter, the Coast Guard cleared the beach and confirmed the presence of a Great White Shark in the water. Understandably, he now prefers to stay safely on shore with an umbrella drink, a good book, great company and a pair binoculars (just to see what’s out there).

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Nicholas McInnis

Investment Associate

As an Investment Associate, Nick is responsible for executing equity and fixed income trades. Being a member of the Investment Committee, he supports the investment team on research and analysis. In addition, he coordinates portfolio implementation and strategy rebalancing with the Wealth Advisory team.

Nick grew up in Sonoma County where he attended Sonoma State University and graduated Cum Laude with a Bachelor of Science in both Accounting and Finance. From there, he pursued his MBA at St. Mary’s College of California in Moraga. He graduated with Honors with a Finance Concentration. Nick is a Level I candidate in the CFA Program.

Nicholas McInnis

Investment Associate

On the personal side:

When Nick is not following the markets, he enjoys the outdoors. When winter comes, Nick takes pleasure in road trips up to Tahoe for the weekend to go snowboarding. When the snow melts, Nick can be found exercising and his newest hobby is CrossFit. If he is not at the gym, he is either out running or riding his road bicycle up and down Hwy 1.

Something you may not know about Nick:

Nick has a phobia of elevators. Until he was a teenager, he would not take an elevator by himself. If he had to go up 10 floors, he would always take the stars. Nick faced his fears 2 years ago when he traveled to Dubai and took the elevator up to the top of the tallest building in the world, the Burj Khalifa. To this day, Nick gets goosebumps whenever he enters an elevator.

Anh Bishop, JD personal
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Anh Bishop, JD

Associate Director, Trust & Planning

As an Associate Director specializing in Trust & Planning on the Wealth Advisory Team, Anh provides consultative services and customized client solutions in the areas of estate and tax planning, business succession, charitable giving, and asset protection. Anh firmly believes that a comprehensive plan is necessary for everyone – regardless of age or wealth – to protect an individual’s financial future and ensure the security of loved ones. In close collaboration with the client, Wealth Advisory team, and other professionals, Anh determines the client’s objectives, assesses whether existing documents are in line with identified goals, recommends alternative solutions, and analyzes retirement and survivor income projections for a complete strategy designed for an individual’s unique situation.

Prior to joining BakerAvenue, Anh served as Corporate Vice President at the Nautilus Group, a subsidiary of New York Life Insurance Company. She supported the company’s 200+ premier financial advisors and insurance agents to develop tax-efficient personal estate and business plans focused on advanced planning techniques for high net worth clients. Anh graduated from Texas A&M University with a B.S. in Computer Science. After working as a consultant for IBM, she earned her J.D. from Southern Methodist University’s Dedman School of Law and is a member of the State Bar of Texas.

Anh Bishop, JD

Associate Director, Trust & Planning

On the personal side:

Anh resides in Colleyville, Texas with her husband Lance and their three young, energetic children. While life can be incredibly hectic juggling her kids and all their activities, Anh makes time for family and friends, health and fitness, volunteering, and loves to read when she gets the chance. Anh and her family also spend a great deal of time at their cabin and ranch where they like to canoe, hike, fish, and enjoy the great outdoors.

Something you may not know about Anh:

Anh is a complete Anglophile. She spends an inordinate amount of time reading about the past and present English monarchy. Anh loves Jane Austen and aspires to one day write a Pride and Prejudice fanfiction story.

Marisa Rothstein, CFP®, JD personal
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Marisa Rothstein, CFP®, JD

Associate Director, Trust & Planning

Marisa Rothstein, an Associate Director at BakerAvenue, is passionate about helping clients achieve their financial goals. Marisa takes a holistic approach to financial planning—considering various aspects of a client’s financial and personal life—to develop customized financial plans. Specializing in tax, trusts, and estate planning, Marisa works with individuals and families to plan confidently for their future. The daughter of a CPA, Marisa learned her IRA’s before her ABC’s. She also learned, from a very early age, the importance of building trusting, lasting relationships with clients. Marisa welcomes new clients as new friends and, as a fiduciary, always serves in their best interests.

Prior to joining BakerAvenue, Marisa was an Associate Financial Advisor at Asset Strategies, Inc., a Connecticut-based Registered Investment Advisory firm, where she provided financial planning and tax services for high-net-worth individuals. Marisa graduated with a BA with Honors in Sociology from Vassar College. After earning a JD from Yeshiva University’s Benjamin N. Cardozo School of Law, Marisa clerked for the Honorable Melvin Gelade of New Jersey’s Middlesex County Superior Court. Marisa is a Certified Financial Planner (CFP) and a member of the New York State Bar.

Marisa Rothstein, CFP®, JD

Associate Director, Trust & Planning

On the personal side:

When not baking whimsical birthday cakes for family and friends, Marisa is busy supporting community causes. Marisa can often be found at fundraising walks and runs. She also serves as an Executive Director for Thon Met African Peace Foundation, a grassroots organization that aids refugee families from South Sudan.

Something you may not know about Marisa:

Marisa and her husband, Nolan, traveled around the world with their toddler in tow. Over the course of five months, they climbed the mountains of Patagonia; snorkeled with colorful fish at the Great Barrier Reef; and savored divine bowls of ramen noodle soup in Tokyo.

Hannah Kim, IACCP® personal
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Hannah Kim, IACCP®

Chief Compliance Officer & Director of Operations

As Chief Compliance Officer, Hannah is responsible for overseeing BakerAvenue’s compliance program with respect to its status as a Registered Investment Adviser. In addition, as Director of Operations, Hannah oversees the firm’s day-to-day operations and works diligently with the relationship management team to provide our clients with the best experience possible.

Prior to joining BakerAvenue in 2012, Hannah worked at Credit Suisse in the Private Banking USA division as a Relationship Associate for six years. She was an integral member of a senior team, where she gained comprehensive knowledge of the securities industry and its procedures and regulations. Hannah worked with, and continues to work with executives of public companies to help facilitate restricted stock transactions. She attended the University of Missouri where she earned a Bachelor of Science degree in Psychology, with minors in History and Religious Studies.

Hannah Kim, IACCP®

Chief Compliance Officer & Director of Operations

On the personal side:

Hannah is a huge sports fanatic. Having grown up in St. Louis (one of the best sports towns in the country, according to her), watching and/or attending sporting events is her favorite pastime. Hannah moved to San Francisco in 2004. Since then, she has celebrated two St. Louis Cardinals and San Francisco Giants World Series titles, as well as a Golden State Warriors championship. Coincidence? She thinks not. In May 2006 she met her husband Steve. Although her passion for sports will always be a part of her, after having two children in two years her priorities have shifted just a bit. She fully intends to pass along her enthusiasm to them of course (her son’s first word was “ball,” naturally).

Something you may not know about Hannah:

Hannah was “lucky” enough to marry a man with the same last name. As a joke, she told her friends she was considering hyphenating her last name to Kim-Kim (it has a nice ring to it, don’t you think?). The name stuck and many of her friends continue to refer to her as Hannah Kim-Kim.

Jessica O’Leary personal
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Jessica O’Leary

Relationship Manager, Client Services Team

Prior to joining BakerAvenue, Jessica provided operations consulting and account opening services at Vernal Point Advisors. Before that, she was a Portfolio Administrator in the Investment Operations department and a member of client service teams at Aspiriant for 9 years serving high net worth individuals. Her experiences there included restricted stock, SARS transactions and 10b51 plans. Jessica also spent over 5 years at Charles Schwab & Co., Inc. where she was a senior transfer-of-accounts specialist.

Jessica O’Leary

Relationship Manager, Client Services Team

On the personal side:

Jessica is an avid meditation practitioner. She believes it cleanses her mind and refreshes her spirit. She also enjoys reading (Hilary Mantel is a current favorite author, as are the heavyweights Dostoevsky and Tolstoy – in translation, of course), music (especially British rock bands) and film (particularly noir and Woody Allen).

Something you may not know about Jessica:

Jessica recently went to London to see her favorite musician, Peter Doherty for the reunion of his band, the Libertines, after a 10 year hiatus, where she stood at the barrier and got kicked in the back of the head by a crowd surfer in doc martens for her dedication. She has a somewhat unhealthy attachment to a mangy, bedraggled bear named Tedward.

Tracy Pham personal
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Tracy Pham

Relationship Manager, Client Services Team
Tracy is dedicated to providing the highest level of professionalism and customer service. She works closely with the San Francisco Wealth Advisory Team to manage the execution of client service procedures, from facilitating the client on-boarding process to assisting clients with daily requests and maintenance. In addition, she directs client inquires and coordinates with our team of select specialists to deliver the highest caliber of service to our clients. Prior to joining BakerAvenue, Tracy worked for U.S. Trust, Bank of America Private Wealth Management by providing support to their ultra-high-net-worth clients, families and foundations. Tracy truly enjoys the close relationships she builds with her clients and looks forward to working with them each day.

Tracy Pham

Relationship Manager, Client Services Team

On the personal side:

Tracy grew up in the San Francisco Bay Area and spent the last 5 years in Southern California. She recently moved back to San Francisco this past year to join BakerAvenue. She would describe herself as a kind, sweet and goofy person. When she’s not busy with work, she enjoys spending time at the beach, traveling, exploring new restaurants and bars, going to music concerts and festivals, watching football, practicing yoga and spending time with her dog, Peanut.

Something you may not know about Tracy:

Tracy really enjoys being adventurous and loves to hike, snowboard, zip-line, kayak, etc.. basically anything that involves water or the mountains. One of her favorite things to do is hike to the beautiful waterfalls in Hawaii and jump off.

Liz Hering personal
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Liz Hering

Marketing Manager, Client Services Team

Liz is dedicated to providing the highest level of client service to ensure a smooth transition into BakerAvenue. As a Marketing Manager, she is responsible for maintaining the quality and integrity of our company presentations. She is passionate about keeping our clients informed through the generation of newsletters, website and social media updates. Liz is currently pursuing a B.A. in marketing and environmental ethics online from the University of Maryland. She is an active member of the Phi Theta Kappa honor society.

Liz Hering

Marketing Manager, Client Services Team

On the personal side:

Liz enjoys staying active by hitting the gym before the sun - and excuses - rise. On her rest days, she spends her time trying to keep up with her energetic rescue-Pit, Furie.

An avid snowboarder, Liz spends most of her winter weekends on the mountain in search of fresh powder. When the sun is out and the waters are warm, you can find her rollerblading on the beach or popping into a local volleyball game. Rain or shine, she’s always looking forward to the next concert; Joss Stone, Anberlin, and Zac Brown Band are among her some of her favorites.

Something you may not know about Liz:

As a “diplobrat”, Liz had the opportunity to live abroad most of her life. She's munched on haggis in Edinburgh, sun-bathed on the beaches of Athens, avoided stinky tofu in Taipei, and likely gained a few from her chocolate addiction in Brussels.